Client Overview 

EMB Group is a business consultancy that assists decision-makers in the public sector with the design, implementation and measurement of effective change programmes. To streamline their digital presence, EMB Group approached PSP to integrate two of their existing websites into a single, unified Content Management System (CMS). This solution would enable easy management, content updates and optimisation of both sites, improving efficiency and user experience. 

Challenge 

EMB Group faced the challenge of managing two separate websites, which made updates and content management time-consuming. The goal was to integrate both websites into a single platform to simplify these processes and ensure a consistent online presence. In addition to the technical integration, the project involved redesigning the logos for EMB Group and EMB Excellence, refreshing the brands and aligning them with the consultancy’s evolving goals. 

The new platform needed to provide EMB Group with the ability to create and manage content independently, keep on-page SEO optimised and ensure that both websites were easy to update without external technical support. Achieving a smooth integration while delivering on design and functionality improvements was key to the project’s success. 

Solution 

PSP utilised Umbraco CMS to integrate both websites into a unified platform. The project began with a series of design workshops at EMB Group, where our business analysis team worked closely with the client to understand their objectives and identify areas for improvement. These workshops helped refine the visual and functional aspects of the project, including the redesign of logos for EMB Group and EMB Excellence. The new logos reflected the professionalism and expertise of the consultancy while modernising their brand identity. 

Using Umbraco CMS, PSP's development team developed a flexible, easy-to-use platform that allowed EMB Group’s staff to manage both websites with minimal technical input. With Umbraco’s intuitive interface, the team could easily create, edit and remove pages, keeping the content current and relevant. The CMS also allowed them to manage on-page SEO effectively, improving their websites’ visibility and performance in search engines. 

The integration process ensured that both websites maintained their individual identities while being managed from a single CMS. This not only simplified the content management process but also provided a seamless user experience across both sites. 

Results 

The integration of the two websites into a single Umbraco CMS greatly improved the efficiency of EMB Group’s online operations. Staff were able to manage content with ease, reducing the time and effort required to keep the websites updated. The redesigned logos enhanced the visual identity of both EMB Group and EMB Excellence, giving their online presence a fresh and modern look. 

With the new CMS, EMB Group now enjoys greater control over their content, allowing them to create and manage pages independently without the need for external support. This has also enabled them to optimise their on-page SEO, boosting their online visibility and helping them reach a broader audience. 

The project successfully unified the two websites, improving both functionality and design and providing EMB Group with a flexible, scalable platform that supports their ongoing digital needs. 

Conclusion 

The successful integration and development of the Umbraco CMS for EMB Group demonstrate PSP’s ability to deliver tailored digital solutions that improve both functionality and user experience. By unifying two websites into one easily managed platform and redesigning their brand identity, PSP helped EMB Group streamline their online presence and enhance their digital capabilities. This case study highlights the value of using a flexible CMS like Umbraco to empower businesses to take control of their content and stay competitive in an ever-evolving digital landscape.